Social Media's Power

This week I'm gonna talk about the use of Social Media (SM) and how various companies are making good use of these platforms to expand their businesses.

A very distinct company which uses SM to reach out to customers is MDS Collection, a brand that sells female fashion apparels and accessories.
Before using SM, this company was just like any other companies with different outlets located in prominent shopping malls like Wisma Atria, Bugis Junction, etc. From what I have seen, the stores were usually empty and there was only a handful of customers whenever I patronize. It only started using SM to promote their brand in 2014, which seems pretty successful albeit a late-starter. I went in the store and was about to purchase an item when the sales girl notified me about a promotion they were having at the time. Of course my eyes lit up at the thought of discounts discounts and more discounts! The promotion was to either follow their Instagram account or to like their Facebook page, and I would be entitled to 15% discount right away. It was as simple and accessible as that for me to save some bucks. But obviously that was a strategy for them to gain customers through the SM and making use of reviews and pictures of customers to expand their brand. It was like a free and accessible advertising strategy they employed to gain popularity. And the result? Definitely a success in such a short period of time.

As I am typing this, they are currently having a promotion whereby they are giving free giveaways for customers who take pictures of themselves in MDS Collection outfits and to post them on Instagram, with hashtag #mdsootd. Such promotions come once every few months, and I think it's a very sustainable kind of marketing strategy.

Because you are Beautiful

Hi little earthlings! I'm back blogging again. This post will be a dedication to the Earth, to our Mother nature out there, which we have taken for granted for all this while. Let me be a little ambassador for today since technically, I'm one true blue Earth Baby :)

Have you ever wonder how this world can be so beautiful, our nature so stunning it can never be emphasised any further with words alone? Guess many of us here are so bogged down by worries, increasing workload, fun, friends and whats not. But how many of us actually take a good look at our surroundings? You should start NOW.
Let me share with you some wonders on our landscape today, take a deep breath and enter the world of what I call Magnificence...

First up, #1 Aurora,the Northern Lights








Stunning right? These are aurora borealis, also known as the northern lights which only appear mostly in the northern countries. They usually appear at night and apparently glow through the dark, making it all the more beautiful. Well, don't ask me how it came about because I seriously can't figure all the chemistry and clashing of ions that make these happen! I would innocently believe that they are God's piece of artworks.

Next up, it has to be the #2 Grand Canyon









"Grand" is actually an understatement. Like what I said, words alone do no justice to the actual landscape itself. Shall not probe further into the geographic history of it, but let me give you a little insight, there's actually a skywalk built on it for convenience sake. I wanna go!!!

And my favourite, #3 France,Provence lavender field









If you know me well, I'm a sucker for lavenders. THEY ARE SO GORGEOUS. Imagine immersing yourself in a sea of lavenders, isn't that lovely! Unfortunately, you won't be able to spot any lavender around in Singapore because they only survive in a delicate environment with cold climate.

Alright, shall end my post here. (It's already 0349!) But I'm not a wee bit tired because all these wonders really do wonders to me! Haha. Goodnight earthlings.